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Customize the look of your online store
Every theme comes with its own settings so you can quickly and easily create a customized website.
Our brand-new Theme Settings editor lets you preview your storefront as you’re making changes to it.
Create your own custom theme
Shopify’s simple Liquid templating language makes it easy to customize every aspect of your store’s theme.
No HTML or CSS is off-limits
You have complete control over your store’s design. Take a look at what some of our customers have done with their themes. There’s no limit to how far you can take your store!
Need a web designer?
If you want a completely custom store design, we suggest talking to a Shopify Expert.
Shopify Experts are Shopify-approved ecommerce designers, developers
and marketers who can help make your online store a huge success.
Learn more ›
Calling all designers
With no design constraints, a client-friendly administrative area, and no hosting hassles, thousands of web designers and developers have chosen Shopify for their client’s ecommerce projects.
It’s easy to turn your vision into a Shopify template, and then a full
fledged ecommerce website.
Learn more ›
Build and run your store website with ease
Start accepting orders in minutes
Shopify includes everything you need to set up your business website and start selling online.
It’s quick and easy to choose a theme, add your products, and begin accepting orders. You could make your first sale the same day you sign up!
Extend the functionality of your storefront
Shopify apps are a fast, easy way to add useful extra features to your website.
Apps give your store an edge over the competition by increasing your marketing capabilities, making your shop even easier to manage, improving your SEO, helping you track sales trends, and more.
Detailed customer profiles
The Customer area in your shop admin lets you learn more about your customers and their shopping habits. You can find their contact info and order history at a glance.
Create customer groups
It’s easy to be organized with Shopify! Categorize and export customer lists based on location, purchase history, and more.
A fully-featured website CMS
With complete control over your website’s navigation, content pages and design, Shopify is a fully-featured Content Management System in addition to an online store.
Hosting your entire business website on Shopify is easy and hassle-free.
Custom Gift Cards
Shopify gift cards help you increase sales and look more professional by providing a flexible way for your customers to purchase a gift for someone from your store.
Customers can check their balance online while you can specify price denominations, personalize email notifications, and more.
Accept credit cards with a secure shopping cart
Painless customer checkout
The Shopify checkout process is simple and secure. Your customers can place their orders quickly and with confidence.
Free SSL certificate
At no additional cost, your online store’s shopping cart includes an 128-bit SSL certificate to keep your information secure – the same level of encryption used by large banks around the world.
Multiple languages, taxes and currencies
Choose from a number of local currencies and we’ll automatically handle major country and state tax rates.
Our checkout comes in 50+ languages, and you can always translate your store’s theme to suit your needs.
Fixed-price or weight-based shipping rates
Shipping rates can be set up in a number of different ways, including fixed-price, tiered, weight-based and location-based rates.
Automatic carrier shipping rates
Advanced Shopify plan users can receive automatic shipping rates from major shipping carriers like UPS, USPS and FedEx.
Certified PCI compliant
Shopify is certified Level 1 PCI DSS compliant, which means your shop can accept Visa, Mastercard, and other credit cards as payment. It’s easier than ever for customers to buy from your store!
Unlimited web hosting, worldwide
Share your online store with the world
Search engine optimization
Potential customers must be able to find your store using search engines. That’s why Shopify supports SEO best practices like customizable H1, title and meta tags.
Shopify also automatically generates sitemaps.xml files so new products and site changes show up on search engines quickly.
Social network integration
All Shopify themes include social network integration, allowing your customers to spread the world and share the great products they find on your online store.
Targeted email marketing
Your customers are encouraged to sign up for updates from your store. Email marketing apps give you numerous email marketing options.
Discount code & coupon engine
You can use Shopify to create sales, discount codes, and coupons to help promote your products.
Offer coupon codes that save customers a monetary amount, a percentage amount, free shipping and more.
Advanced store statistics.
Shopify includes built-in analytics that let you keep track of your sales and progress over time.
Benchmarking your online store’s performance helps you make great choices for your business, leading to more and more sales!