Shopify Markets

Get a store that flexes to fit every market

Expand anywhere and everywhere. At home and across borders. Online and in person. B2B and D2C.
Animations of a green mixer in different regional, retail and b2b scenarios

Sell to multiple markets, all from a single store

Get a holistic overview of all your markets, zoom in for details, and make updates—all in one place.

Animation showing the Regions, Retail and B2B markets that appear in the Markets homepage in Shopify Admin
Animation showing how to create a market in minutes

Create markets in minutes

Select who the market is for, pick your products, and you’re done. Markets can even “inherit” settings from similar markets, saving you more time.

Animation showing the filtering to a specific market to view the detailed customizations

“View as” customers in each market

Preview what people in your different markets see and confirm they're getting the right products and pricing.

Different products, different design, different everything

A tailor-made experience

Move into more markets and customize everything to give each audience the optimal experience.

Local languages and currencies

Localize your store for each region. And with Shopify Payments, people can pay in their own currency.

Optimized fulfillment

Reduce costs and deliver products faster by automatically shipping from the closest fulfillment center.

Unique domains

Give each market its own URL or organize markets into subfolders—all without impacting your SEO ranking.

The right look and feel

Modify your online store theme to fit each market with custom messaging, layout, and imagery.

Advanced

Plus

Select products and pricing

Curate your catalog to offer the right products for each market, all while keeping your different taxes straight.

Build the best experience for each kind of buyer

International

Your target regions

Increase sales by creating highly localized experiences for customers around the globe.

  • Let customers shop in their own language and currency

  • Celebrate local holidays with a sale

  • Instantly adjust pricing with bulk editing

Retail

Coming soon

In-person shoppers

With Shopify POS Pro, you can choose the products and pricing that make sense for each of your retail locations.

  • Stock only best sellers at your flagship store

  • Mark down prices at outlet stores

  • Prioritize inventory for in-person sales so shelves stay stocked

Wholesale

B2B buyers

Shopify Plus merchants can create markets for wholesale selling with Shopify B2B.

  • Select different products and prices

  • Change the layout of your online store

  • Adjust your messaging and swap in different imagery

Shopify sales channels

More ways to reach more customers

Publish your products across social, search, and other marketplaces with Shopify Sales Channels.

Unlock new growth

Expand into new markets by creating something custom for international, retail, and B2B.
Customize your markets