Our brand

The guidelines that follow will help you correctly make use of our brand

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By using our brand assets, you indicate your acceptance of our Trademark Usage Guidelines and you understand that a violation of these guidelines will result in the termination of your license and/or permission to use our brand assets.

Our logo

This is the logo that should always be used. There are two versions to ensure optimum legibility.


This is the main Shopify logo. It should be used in this form whenever possible.

Inverted logo

This version with the white wordmark works well on dark and busy backgrounds.

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It’s our logo stripped of its wordmark. Use it only when and where space is limited.

An example of how to use the glyph in a square
An example of how to use the glyph in a circle

The main logo always comes first

However, in certain situations where space is very tight, for instance when the logo has to be within a square or circle shape, the use of the glyph is allowed.

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Monotone logos

We love our main logo, so that should always be used if possible. These can be used as a substitute, only when absolutely necessary.

Monotone black

Monotone white

When can I use the monotone logos?

  • When color is not an option or is too expensive to print
  • Embroidered labels on apparel (branded merch)
  • On top of busy photography when the full-color logo simply doesn’t work
  • When you have a bunch of logos bundled up together and want a clean monotone look

Spacing rules

Our logo works best when it has enough room to breathe. Follow these simple rules to make sure it’s shown in its best light.

Logo spacing

For this one to show its full potential, leave at least one glyph worth of space around it.

Glyph spacing

It’s best to have at least one glyph at 25% the size around it.

Minimum size

Preserving legibility in both print and digital formats is crucial.


Our logo shouldn’t be smaller than 100px in width.


Printed, our logo shouldn’t be smaller than 0.75" in width.

Best practices

Here’s a few examples of what we should absolutely avoid when using the logo.

Don’t use the old logo
Don’t use the wordmark alone
Don't stretch or squeeze it
Don’t rotate it
Don’t use busy backgrounds
Don’t use against low-contrast
Don’t use gradients or shadows
Don’t stack the logo
Don’t create your own version

Trademark Usage Guidelines

These guidelines explain how you must use and visually present our brand assets at all times. Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your license and/or permission to use our brand assets.

  • Use of our brand assets must be expressly authorized in writing.
  • Your use must not mislead consumers as to our sponsorship of, affiliation with or endorsement of your company or your products or services.
  • Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our homepage: www.shopify.com.
  • Our brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.


If you’re feeling unsure about proper use of our logo, it’s always good to ask! Send us an email at press@shopify.com