The Founder’s Zodiac: What Type of Entrepreneur Are You?

Illustration of a man peering into a calendar to find books and tools to inform him of his horoscope

Hey, what’s your sign? If you found us here, chances are you’re into personality typing or consulting the stars to help you understand what makes you tick. If you’re spending too much time in the horoscope Slack channel at work (*raises hand*) or asking everyone you meet, “What’s your Enneagram?” (*raises hand again*), you’ve come to the right place. 

After studying some of the one million business owners who use Shopify, our research revealed some patterns. Founder types tend to fall into one of five groups: the growth-minded Mountaineer, the plucky Trailblazer, the always-be-prepared Cartographer, the risk-taking Firestarter, and the steady Outsider. Which one are you?

Maybe you’re a seasoned business owner or still sitting on that breakthrough idea. Either way, your entrepreneur type—or Founder Sign—could tell you a lot about your signature strengths and areas of opportunity. In this series, we’ll consult data (not moon phases) to make predictions and recommendations to guide you on your path to success. 

Take our quiz, then sign up for our monthly series, The Founder’s Zodiac, to receive stories, insights, and extra guidance created just for your type.

Based on your sign, how does passion propel your business journey? Read the first edition of The Founder's Zodiac to find out.

Illustrations by Alice Mollon