TGIM: Guy Kawasaki, Naming Your Business and East Coast Connections


We're back with Episode 5 of TGIM and this week we're bringing you some inside advice to help your business thrive.

Guy Kawasaki is a Silicon Valley legend and former Chief Evangelist at Apple. He shares the essential advice from his 13 books in two minutes flat. We’ve got the three simple steps to naming your business from the man who named Sirius Satellite Radio, Cingular Wireless and Mach III Razors. And we meet an entrepreneur who started his clothing business as a school project and leveraged his connections to get his shirts worn by Ed Sheeran and Ghostface Killah.

Listen the full episode now or check out a TGIM Short featuring East Coast Lifestyle below.

East Coast Connections

What do pop star Ed Sheeran and rapper Ghostface Killah have in common? Musically speaking, nothing. But take a closer look their favorite t-shirts. They are made by a guy who graduated from college last year and whose multi-million dollar company started as a school project.

Here’s what else you’ll find inside episode five:

  • Three Simple Steps to Naming Your Business: From the guy who named Sirius Satellite Radio, Cingular Wireless and Mach III Razors.
  • Business Naming Disasters: The marketplace is littered with abandoned business and product names. These are some of our favorites.
  • Guy Kawasaki: We met up with Guy at this year’s SXSW festival in Austin and asked him to share his favourite lessons for entrepreneurs.
  • When Being an Entrepreneur is Against the Law: This is the remarkable story of one man who broke the law and ended up building an iconic business in Cuba.

Ready to dive in? Head over and listen to episode five now.

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About the Author: Mark Macdonald is a Content Creator at Shopify and producer of TGIM. Get more from Mark on Twitter.